Think “It’s got everything of a great car”. Or “Papa ? Nicole ?”
What car comes to mind?
These lines have attracted as much of a cult following as the car they endorse, Renault Clio. And they are not the only advertising masterstrokes. Arnaud Belloni, Renault Global Chief Marketing Officer, shares his expert insight on the most memorable campaigns and catchphrases from Clio’s 33-year-long advertising history. He talks about his all-time favourites, the “Oh l’Amour” campaign on now, and a new commercial coming this December.