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There’s something almost magical about the “new car smell,” and at Renault Retail Group, we totally get the hype! This fresh, unmistakable scent represents the start of a new adventure and gives drivers that unique thrill of stepping into a pristine vehicle.
Recently, Auto Trader explored just why this aroma holds such a beloved place in our hearts, naming it one of the UK’s favourite “unusual” smells.
The new-car smell is a result of a chemical process called off-gassing, which is caused by the plastics and adhesives used in a car's interior.Some say that Renault cars have a particularly heady aroma.
They even worked with brands to craft specific “scent notes” that capture each brand’s spirit—and Renault’s is a true standout.
Renault’s scent profile, designed to evoke fresh mountain breezes and the warmth of aromatic embers, mirrors our cars’ blend of comfort, adventure, and sophistication. It’s a fragrance that invites you to breathe deeply, settle in, and get excited about wherever the road takes you.
So, whether you’re a lifelong fan of that new car smell or experiencing it for the first time, Renault is here to help you find a car that brings joy to every drive. Ready for that unmistakable experience?
