This Father’s Day, Renault resurrected their most-loved campaign, ‘Papa, Nicole,’ to launch the All-New Renault Mégane E-Tech 100% Electric.
For anyone above the age of 35, the mere mention of ‘Papa, Nicole’ conjours up a more than fond association with Renault. The warm feeling of the French countryside in the ‘90s; the signature ‘Johnny and Mary’ theme music; combined with the saga of a young French girl, her father and their adventures in a small hatchback; is an association many people across the UK still have thirty years later.
For some, the romantic connection went further. Between 1991 and 1998 the name Nicole rose up the charts of baby names, to be 36th most popular name for new-born girls, with over 7,000 Nicoles born between 1996-2000 (ONS). It is estimated that baby girls were named Nicole after the female protagonist of the ad campaign.
Now, the latest reinvention of the ‘Papa, Nicole’ story is told through real life father-daughter stories that explore issues faced by modern day Papas and Nicoles. In a unique twist, this new ad features real families that named their daughters Nicole after the original ad.
Watch the new video here.
The campaign aims to speak to two audiences at totally different life-stages in one breath: the 40-60-year-olds who lived through and fondly remember the ‘90s ‘Papa, Nicole’ campaign, alongside 20-39-year-olds, the modern-day Nicole – by celebrating their differences (and similarities) through real life stories.
The campaign will run on social, display, print and out-of-home platforms until the end of July.
Discover the All-New Renault Mégane E-Tech 100% Electric here.