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Thursday 06 January 2022

Dacia Retail Group
From suds to mud! New Dacia mud wash opens in London for 4X4's in need of an adventure

Dacia, the UK’s leading value-for-money car brand, announces the launch of the Dacia ‘Adventure Ready’ Mud Wash* for all 4x4 owners.

Reimagining the car wash, the first-of-its-kind free service will swap suds for mud to get the nation in the mood for a year of adventures in 2022, as almost a quarter of Brits (22 per cent) admit to washing their car once a week.

The launch comes after new research reveals that four in ten (40 per cent) of 4x4 drivers have never taken their car off road, while a further fifth (19 per cent) admit they’ve never even driven their 4x4 down a dirt track.

Researchers polled 1,000 city-dwelling 4x4 owners and discovered they've hardly got their wheels muddy.  According to the survey, over a third (67 per cent) said the closest owners of off-road vehicles have come to tackling "challenging terrain" is negotiating the speed bumps on the school run.

17 per cent of those polled also said they wished they could be more adventurous with their 4x4, with one in ten (13 per cent) saying their family isn’t very adventurous.

Luke Broad, Brand Director for Dacia UK and Ireland comments: “Our ‘Adventure Ready’ Mud Wash is about setting car buyers up for a year of adventure and embracing all that comes with it. The Dacia Duster is the perfect all-terrain vehicle to get Brits out into our fantastic countryside more often. For those feeling like their 4x4 is more at home on the school run than a mud run, the Mud Wash aims to inspire them to swap the telly for wellies and get off the beaten track this year!”

Available at Dacia’s London West showroom on Tuesday 18th January from 11am – 2pm, Dacia’s anti-clean team will liberally and skilfully apply mud to vehicles, covering the lower body and wheel arches. After your specialist mud wash, the team will ensure that you are not only adventure ready, but road ready to safely navigate whatever adventures are coming your way. The result – immediate bragging rights as friends ask what you have been doing over the weekend!

The Mud Wash will be available via pre-booked appointments only at Dacia London West.

To book a first-come, first-served appointment, please visit www.dacia.co.uk/adventure-ready by 12th January.

The New Dacia Duster is a family SUV with a trailblazing spirit. The model delivers the robustness and comfort for which it is famous for and has been updated with refreshed design elements, advanced features and technology. As versatile as ever, the New Duster is available in two-wheel drive and four-wheel-drive versions. With high ground clearance and four-wheel-drive versions offering a 4x4 Monitor, it means the Duster truly is at home on both the road and off the beaten track.

Available from £14,295 on the road, the New Dacia Duster is the perfect example of delivering the best-value-for-money without compromising on quality. Since 2019, the Duster has sold more than 1.9 million vehicles and is recognised as Europe’s most popular SUV for retail sales.

Discover the award-winning Dacia range here. 

 

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Your safety is our highest priority

In accordance with the latest UK Government guidance, we will continue to manage the risk of COVID-19 across the dealership network. With robust safety measures in place, you can be assured that we are 100% committed to keeping our customers and staff safe in every location.

It is vitally important that you are able to visit our dealerships safely, so we have continued to work responsibly in accordance with Government guidance to adhere to the following safety measures:

  • 2 metre floor markings in all our dealerships to help you keep a safe distance from others
  • All our colleagues will wear a face mask / face covering and we have protective screens at all workstations
  • Hand sanitiser are readily available for all customers and colleagues to use. Upon arrival at the dealership, we kindly request that you sanitise your hands thoroughly
  • All desks, workstations and card payment machines are regularly cleaned and sanitised
  • We respectably request that everyone visiting our premises will be required to wear face masks and coverings to protect the safety of our staff and customers.

We look forward to safely welcoming you to Dacia Retail Group.

We have produced a short video of what to expect when visiting our dealership. Please take the time to watch our short video. With these safety measures in place you can be assured that we are committed to keep both our customers and staff safe. We are very much looking forward to welcoming back our customers to Dacia Retail Group.

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Your safety is our highest priority

In accordance with the latest UK Government guidance, we will continue to manage the risk of COVID-19 across the dealership network. With robust safety measures in place, you can be assured that we are 100% committed to keeping our customers and staff safe in every location.

It is vitally important that you are able to visit our dealerships safely, so we have continued to work responsibly in accordance with Government guidance to adhere to the following safety measures:

  • 2 metre floor markings in all our dealerships to help you keep a safe distance from others
  • All our colleagues will wear a face mask / face covering and we have protective screens at all workstations
  • Hand sanitiser are readily available for all customers and colleagues to use. Upon arrival at the dealership, we kindly request that you sanitise your hands thoroughly
  • All desks, workstations and card payment machines are regularly cleaned and sanitised
  • We respectably request that everyone visiting our premises will be required to wear face masks and coverings to protect the safety of our staff and customers.

We look forward to safely welcoming you to Dacia Retail Group.

We have produced a short video of what to expect when visiting our dealership. Please take the time to watch our short video. With these safety measures in place you can be assured that we are committed to keep both our customers and staff safe. We are very much looking forward to welcoming back our customers to Dacia Retail Group.