Dacia, the UK’s leading value-for-money car brand, announces the launch of the Dacia ‘Adventure Ready’ Mud Wash* for all 4x4 owners.
Reimagining the car wash, the first-of-its-kind free service will swap suds for mud to get the nation in the mood for a year of adventures in 2022, as almost a quarter of Brits (22 per cent) admit to washing their car once a week.
The launch comes after new research reveals that four in ten (40 per cent) of 4x4 drivers have never taken their car off road, while a further fifth (19 per cent) admit they’ve never even driven their 4x4 down a dirt track.
Researchers polled 1,000 city-dwelling 4x4 owners and discovered they've hardly got their wheels muddy. According to the survey, over a third (67 per cent) said the closest owners of off-road vehicles have come to tackling "challenging terrain" is negotiating the speed bumps on the school run.
17 per cent of those polled also said they wished they could be more adventurous with their 4x4, with one in ten (13 per cent) saying their family isn’t very adventurous.
Luke Broad, Brand Director for Dacia UK and Ireland comments: “Our ‘Adventure Ready’ Mud Wash is about setting car buyers up for a year of adventure and embracing all that comes with it. The Dacia Duster is the perfect all-terrain vehicle to get Brits out into our fantastic countryside more often. For those feeling like their 4x4 is more at home on the school run than a mud run, the Mud Wash aims to inspire them to swap the telly for wellies and get off the beaten track this year!”
Available at Dacia’s London West showroom on Tuesday 18th January from 11am – 2pm, Dacia’s anti-clean team will liberally and skilfully apply mud to vehicles, covering the lower body and wheel arches. After your specialist mud wash, the team will ensure that you are not only adventure ready, but road ready to safely navigate whatever adventures are coming your way. The result – immediate bragging rights as friends ask what you have been doing over the weekend!
The Mud Wash will be available via pre-booked appointments only at Dacia London West.
To book a first-come, first-served appointment, please visit www.dacia.co.uk/adventure-ready by 12th January.
The New Dacia Duster is a family SUV with a trailblazing spirit. The model delivers the robustness and comfort for which it is famous for and has been updated with refreshed design elements, advanced features and technology. As versatile as ever, the New Duster is available in two-wheel drive and four-wheel-drive versions. With high ground clearance and four-wheel-drive versions offering a 4x4 Monitor, it means the Duster truly is at home on both the road and off the beaten track.
Available from £14,295 on the road, the New Dacia Duster is the perfect example of delivering the best-value-for-money without compromising on quality. Since 2019, the Duster has sold more than 1.9 million vehicles and is recognised as Europe’s most popular SUV for retail sales.
Discover the award-winning Dacia range here.