The Dacia UK Business Unit marks a successful year of activity, having gone from strength to strength since its creation this time last year.
In January 2021, Luca de Meo, CEO of Renault Group, announced an ambitious and transformative ‘Renaulution’ Strategic Plan, focusing on moving away from volume on to value. As part of the Plan, four differentiated, empowered, brand business units were created – including Dacia.
In the 12 months since becoming a standalone business unit in the UK, Dacia has launched a completely renewed product line up, unveiled a fresh new visual identity, sent a car to space and sold its 200,000th vehicle.
Dacia UK has and continues to contribute to the wider brand growth. Dacia saw growth of three per cent in 2021, achieving a record-breaking market share of 6.2 per cent that resulted in the brand placing in the top three for European retail sales for the first time ever.
Dacia’s Sandero has remained Europe’s best-selling retail model every year since 2017, while the Dacia Duster has been Europe’s best-selling retail SUV since 2018.
The All-New Dacia Jogger is the latest addition to the range in the UK, with the innovative seven-seater securing over 1,000 orders in the first two weeks of going on sale.
Discover the award-winning Dacia range of cars here.