Dacia Retail Group
Dacia enhances its range to complete the roll-out of its new visual identity

Following the change in communication materials in mid-2021, followed by the dealer network which began earlier this year, it is now time for Dacia vehicles to feature the new brand identity.  

The Dacia Link emblem, a strong feature of the brand’s new identity, is featured front and centre in the middle of the grille, itself redesigned and now in white.  Like the links of a chain, the interlocking ‘D’ and ‘C’ contribute to a brand-new emblem that reflects the robust simplicity of the new design. The Dacia Link is a readily recognisable brand image, which is easily identifiable when viewed up close or from afar.

Another visible change is the addition of the logo on the rear panel and steering wheel of each model. The minimal design sees the lettering pared back so only the essentials remain, enough being left to clearly distinguish each letter.

Other design changes include the Monolith Grey finish on the roof rails, the front and rear skid plates, and the side-view mirrors on the Sandero Stepway and Duster.

Denis Le Vot, Dacia, the CEO of Dacia, said: “The reveal of the entire Dacia range with the new visual identity marks the third and final chapter of the deployment strategy which began more than a year ago. This new universe is in line with our values - simple, robust, authentic - in a more assertive and modern way. This deployment is a new visible impetus for Dacia in achieving its ambitions.”

Orders for vehicles with the new brand identity open on 16^th June, with first deliveries due in the last quarter of 2022.

Discover the award-winning range of Dacia vehicles here.