2022 sees Dacia turn over a new leaf. Drawing on a new visual identity unveiled last Summer, the brand’s new design is now entering dealerships. The powerful design stays true to the manufacturer’s core values and brings greater visibility and a modern edge to the network of dealerships.
It is first embodied by a minimalist logotype, inspired by objects often found in garages and car shops, such as gears, chains, and tools. Objects that evoke strength, reliability, and functionality. The simple yet precise lines of the emblem – the logo’s very essence – reflect the joining of the ‘D’ and ‘C’ of Dacia, two symmetrical pieces like links in a chain. They symbolise sturdiness and connection. Lastly, Dacia switches from blue to khaki green and a brand-new colour scheme that express a feeling of wide-open spaces and the brand’s outdoor spirit.
Outside, a large totem pole marks the entrance to the dealership. Its base is made of wood and its top is in khaki-coloured metal and incorporates the brand’s new emblem in white. A second totem pole, located near the front door, provides practical information. A thick khaki-coloured line runs around the contours of the façade on the main building. Therein lies the showroom for Dacia vehicles. The upper section of the façade, above the main window, features the brand’s logotype with light-box lettering with black painted edges. Khaki-coloured by day, the logotype shows as white when illuminated at night.
Finally, flags with the Dacia emblem and splashes of complementary colours such as terracotta and sand provide extra signage.
This new look for Dacia dealerships is part of the growth journey for both the brand and its product line-up. Dacia’s goal is to convert no fewer than 1,000 dealerships by the end of 2022, or roughly 40% of the brand’s primary network.
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