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Dacia’s new Staples Corner Dealership in London is the first to display Dacia’s new visual identity in the UK
Thursday 07 April 2022

Dacia Retail Group
Dacia’s new Staples Corner Dealership in London is the first to display Dacia’s new visual identity in the UK

Dacia has commenced the roll-out of its recently unveiled visual identity to its UK network, with the new Staples Corner dealership in London being the first retailer to feature the contemporary branding.

The enhanced exterior appearance is designed to support the development of Dacia and its evolving product range. It conveys the adventurous nature of the brand and its cars, while remaining true to the manufacturer’s core principles of simplicity, sturdiness and value.

Following its physical unveiling at the purpose-built Staples Corner dealership in London, the striking new exterior identity will now be introduced across 148 nationwide dealerships. The new styling strengthens the external visibility and modernity of the Dacia network, with the bold design set to be complemented by a completely new interior layout that is in the closing stages of being finalised.

The external identity has been designed to reference the values and attributes of Dacia. For example, the thick khaki line running around the edges of the dealership building embodies the robustness, simplicity, and outdoor appeal of the brand. This distinctive outlining clearly identifies the dealership, framing the new emblem which is made up of illuminated box letters. These appear khaki during the day and white at night, with the lettering outlined in black.

A large totem, made up of a khaki-colour metal and wood-inspired detailing, makes it easy to identify the brand and dealership. The materials intend to lend warmth to the structure and further reference Dacia’s outdoor appeal. Flags provide additional signage, along with extra touches of colour, including shades of terracotta and sand grey.

Together, the individual components combine to provide customers and passers-by with a striking visualisation of the brand. The distinctive dealership design paves the way for the final stage of implementing the new visual identity, which will see the revised logo feature on all new Dacia vehicles towards the end of the year.

Click here to discover the award-winning Dacia range, including the All-New Dacia Jogger.

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Your safety is our highest priority

In accordance with the latest UK Government guidance, we will continue to manage the risk of COVID-19 across the dealership network. With robust safety measures in place, you can be assured that we are 100% committed to keeping our customers and staff safe in every location.

It is vitally important that you are able to visit our dealerships safely, so we have continued to work responsibly in accordance with Government guidance to adhere to the following safety measures:

  • 2 metre floor markings in all our dealerships to help you keep a safe distance from others
  • All our colleagues will wear a face mask / face covering and we have protective screens at all workstations
  • Hand sanitiser are readily available for all customers and colleagues to use. Upon arrival at the dealership, we kindly request that you sanitise your hands thoroughly
  • All desks, workstations and card payment machines are regularly cleaned and sanitised.
  • Whilst customers are not required to wear a face masks inside the showroom, we still encourage them to wear one to protect the safety of our staff and other customers.

We look forward to safely welcoming you to our Retail Group dealerships.