Renault becomes premium partner of Roland-Garros Tennis Tournament
Thursday 05 May 2022

Renault Retail Group
Renault becomes premium partner of Roland-Garros Tennis Tournament

As part of its new brand strategy, Renault decided to streamline its global marketing partnerships and focus on sport, with two main partnerships – rugby, as a major partner of the French Rugby Federation, and now tennis, partnering with the Roland-Garros Tournament.

The Parisian Grand Slam and the manufacturer Renault have joined forces to write a new chapter in their history. Starting with the 2022 tournament, which will take place from 16 May to 5 June, and for an initial duration of five years, Renault becomes Premium Partner of Roland-Garros, one of the most prestigious sport events in the world.

Renault and Roland-Garros share the same values to behave in a more responsible manner, therefore sustainable mobility is key for both brands. Renault is already accelerating its transformation with the objective of becoming a fully electric brand in Europe by 2030.

This commitment with sustainable mobility is clearly reflected in the electric fleet of 100 new Renault Megane E-Tech electric that will be used throughout the event.

In parallel with this partnership deal, Renault is launching “GIVE ME 5”, the latest social responsibility project devoted to young generations.  Renault aims to promote the practice of tennis in cities by renovating playgrounds in suburban areas with the help of local artists. Two fields are expected to be opened in France by the end of the year.

To help financing the “GIVE ME 5” project, during the Roland-Garros tournament Renault will put in place the “Let Challenge”. Every time that a served ball hits the net cord before landing in the service court, which happens in average more than 2,000 times during the tournament, Renault will allocate a sum of money to this social initiative.

Furthermore, the brand will invite several groups of children and teenagers from disadvantaged backgrounds to visit Roland-Garros and experience the tournament themselves. 

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