Dacia Bigster: 100,000 Cars Later, It’s Officially a Phenomenon​​

If there was ever any doubt that the world was ready for a rugged, no-nonsense family SUV that doesn't cost the earth, the Dacia Bigster has just silenced it.

Only one year after the very first model rolled off the line in Mioveni, Romania, Dacia is already celebrating its 100,000th Bigster. To put that into perspective: that’s a massive milestone for any car, let alone one that’s only been in production for twelve months.

The Numbers Speak for Themselves

The momentum behind the Bigster started long before the keys were even handed over to the first owners. Before deliveries had even begun, Dacia was sitting on 13,000 pre-orders.

In the UK, the story is just as impressive. With nearly 5,000 orders already on the books, British drivers are clearly voting with their wallets. Here’s what’s topping the "most wanted" list:

The Powerhouse: The Hybrid 155 powertrain is the runaway favourite. It’s punchy, efficient, and perfect for the school run or long motorway hauls.

The Spec: Most buyers are opting for the Journey trim, which hits that "Goldilocks" spot of having all the tech you actually need without the fluff.

The Look: If you see a Bigster on the road, chances are it’s in Indigo Blue, currently the most popular colour choice in the country.

Why the Hype is Real

The Bigster is winning because it fills a gap that other manufacturers seem to have forgotten. It’s a "proper" family car that feels robust, handles the mud as well as the tarmac, and doesn't feel like a science experiment inside.

The experts are noticing, too. The Bigster recently cleaned up at the 2026 What Car? Car of the Year Awards, where it was named Best Family SUV for Value. It’s one thing for a brand to claim they offer value, but it’s another for the industry's toughest critics to name it the "undisputed value champion."

The "Big" Secret: Practicality First

What’s actually like to live with?

Space to Breathe: It’s 22cm longer than a Duster, which translates to a massive 667-litre boot and enough rear legroom to keep even the tallest teenagers from complaining.

Smart Tech: You get a 10.1-inch screen that actually works, dual-zone climate control, and an electric tailgate on the higher trims.

TheHybrid Edge: The 155 Hybrid isn’t just about being "green", it can handle up to 80% of city driving in full electric mode, which is a genuine game-changer for your monthly fuel bill.

The Bottom Line

The 100,000th Bigster isn't just a production stat; it’s a clear message. Drivers are tired of over-complicated, over-priced SUVs. They want something that’s built for real life, backed by a great warranty, and priced fairly.

The Bigster has shaken up the market, and based on this first year, it’s only just getting started.

Find out more about the Bigster