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Here at Retail Renault Group, we're absolutely thrilled to announce a phenomenal achievement that truly underscores what our brand is all about: Dacia has been named the UK’s ‘Best Value Brand’ at the AutoTrader Drivers’ Choice Awards 2025 – for an incredible seventh time! This repeated recognition, having won previously in 2018, 2019, 2021, 2022, 2023, and 2024, solidifies our position as the undisputed value champion in the UK automotive market.
What makes this award particularly special? Unlike many other accolades decided by industry insiders, the AutoTrader Drivers’ Choice Awards (formerly the AutoTrader New Car Awards) are determined by the people whose opinions matter most: real-world car owners. This year, over 225,000 UK owners completed an extensive online survey, rating their cars based on their actual experience of buying, driving, and living with them, across a wide range of lifestyle factors. This rigorous methodology ensures the awards truly reflect what UK consumers think and want from their vehicles.
Erin Baker, AutoTrader’s Editorial Director, perfectly encapsulated Dacia's appeal: "Dacia continues to delight those owners looking for a great value car that doesn’t compromise on the driving experience. Models from the brand consistently scored top marks when it comes to value with one owner telling us that ‘value for money is the best thing about my Dacia. It offers all the functions that I want, in a quality package that suits my needs at a much lower price than other manufacturers.’ I couldn’t put it better myself!”
Dacia's consistent success in this category proves once again our unique ability to blend the quality, practicality, and robustness that UK consumers expect, all while offering the best value price on the market.
As Luke Broad, Dacia Brand Director for the UK, states: “Dacia offers the best value cars in the UK, full stop. We’ve been able to consistently dominate the ‘Best Value Brand’ category by complementing exceedingly attractive purchase prices with generous levels of equipment. Regardless of how customers’ expectations and automotive technologies evolve, we will always ensure Dacia’s commitment to providing the essentials, all for the best value, remains unchanged and unrivalled.”
This commitment to value is evident across our entire line-up:
Our dedication to value extends beyond the initial purchase. Owners can now enjoy peace of mind with Dacia Zen, our exceptional warranty offering up to seven years of cover. This innovative warranty, renewed for free following each annual service completed by an official Dacia retailer, underscores the immense confidence we have in the robustness and reliability of our vehicles. It's available to owners of all Dacia vehicles up to six years old with less than 75,000 miles, proving that Dacia offers value that truly lasts.
Being named the UK's 'Best Value Brand' for the seventh time is a testament to our enduring philosophy and the satisfaction of our growing community of owners. Visit Dacia Retail Group today to discover why Dacia continues to be the smart choice for savvy drivers across the UK!