Blue Week: A New Era Begins with the Alpine A290​

Alpine Store UK invites you to Blue Week — a nationwide celebration marking the official launch of the Alpine A290, our first-ever 100% electric hot hatch. From the streets of Brentford to the coastlines of Cardiff, from the heart of Manchester to the fast lanes of Orpington, our showrooms are turning Alpine Blue as we unveil the future of thrilling, everyday driving.

Born from Alpine’s racing DNA, the A290 is engineered to deliver emotion in every turn. Fully electric. Rapid off the mark. Designed to offer the perfect balance of urban agility and motorsport attitude — this is not just a car. It’s a new chapter in performance.


During Blue Week, guests will get exclusive first access to the A290’s sculpted lines, immersive cockpit, and, most importantly, the chance to get behind the wheel.

Blue Week takes place simultaneously across all four Alpine UK showrooms:

Brentford | Manchester| Cardiff | Orpington

Dates: 2 - 12 May
Spaces are limited – book your test drive now