Alpine x Lacoste: Where Performance Meets French Elegance

Alpine has unveiled an exciting new collaboration with Lacoste, bringing together two iconic French brands in a bold expression of performance, style, and innovation.

This unique partnership blends Alpine’s motorsport DNA with Lacoste’s timeless elegance, resulting in an extraordinary one-off vehicle and an exclusive capsule collection.

A Celebration of French Ingenuity

Born from a shared vision of pushing boundaries, Alpine and Lacoste unite around their mutual commitment to innovation, precision and lightness. Inspired by founders Jean Rédélé and René Lacoste, both pioneers in their respective fields, the collaboration reflects a passion for performance expressed through refined design and technical excellence.

The Alpine Lacoste A290 Rallye: A One-Off Icon

At the heart of the collaboration lies the “Beware of the Crocodile” Alpine Lacoste A290 Rallye, a striking, one-of-a-kind vehicle that redefines modern electric performance.

Based on the Alpine A290 Rallye platform, this exclusive model has been engineered for competition, offering:

  • Immediate electric power delivery for rapid acceleration
  • Rally-focused suspension and chassis optimisation
  • Enhanced braking and precision handling
  • Aerodynamic design for improved downforce and cooling

Visually, the model combines radical motorsport design with refined styling , including widened tracks, carbon detailing, and a distinctive bluish-white finish inspired by Alpine’s natural landscapes.

A Bold Interior Experience

Step inside, and the collaboration becomes truly immersive.

The cabin is finished in a striking monochrome red theme, inspired by Lacoste’s iconic crocodile identity, placing the driver at the centre of an intense and dynamic environment.

Premium touches include:

  • Lacoste’s signature petit piqué fabric on seats and panels
  • Custom Alpine x Lacoste detailing throughout
  • Lightweight, high-performance 3D-printed components
  • Subtle crocodile motifs integrated across the design (including 290 hidden references) 

More Than a Car: A Full Brand Collaboration

This partnership extends beyond the vehicle with a limited capsule collection, combining fashion and motorsport influences.

The range features:

  • Polo shirts and T-shirts
  • Technical apparel designed for movement
  • Co-branded accessories

Each piece reflects the shared philosophy of Alpine and Lacoste, where functionality meets elegance.

"The Test" Bringing the Collaboration to Life

​The collaboration is showcased in a dedicated film,“The Test”, starring actor Pierre Niney and BWT Alpine Formula One Team driver Pierre Gasly.

The film captures the spirit of the partnership, blending performance, humour and style as the two personalities encounter the one-off A290 Rallye.

A Shared Vision for Modern Performance

This collaboration highlights a new era of performance, one that goes beyond speed to embrace emotion, design and innovation. By combining Alpine’s engineering expertise with Lacoste’s iconic design language, the project celebrates a distinctly French approach to modern mobility:precise, elegant and unmistakably bold.

Discover A290

Stay tuned to Alpine Store UK for more updates on exclusive collaborations, new model launches and the evolving Alpine range.