A UNIQUE AUTOMOTIVE CONCEPT STORE

Much more than a STORE, the Alpine Workshop is designed as a true immersive hub, a refined concept space where automotive artistry meets French sophistication, bringing together performance, design and lifestyle in the heart of the capital. Explore the latest models, from the iconic to the all-electric A290 and A390, and enjoy a personalised experience guided by our expert Alpine team

Conceived as an immersive destination, the Atelier offers more than a showroom, with dynamic test drives, concierge services and a curated programme of exclusive events and brand experiences. Each visit invites you to connect with Alpine’s heritage, innovation and unmistakable spirit.
FREQUENTLY ASKED QUESTIONS

HOW DO I GET TO YOU?

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Alpine Atelier Park Lane is conveniently located in Central London and can be reached by car, public transport, or on foot. Selected Parking available for customers, subject to availability and validation by our team. We recommend contacting us ahead of your visit to discuss your requirements. The showroom is also just a short walk from Hyde Park Corner Underground station.

CAN I ORDER A CAR HERE?

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Yes. We offer the full Alpine range, including the Alpine A290 and Alpine A390, selected Alpine A110, alongside selected Approved Used Alpine vehicles. Vehicles can be collected from Alpine Atelier Park Lane​ or delivered to your chosen address.​​

HOW DO I DO A TEST DRIVE?

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You can book an Alpine test drive online or by contacting the Alpine Atelier Park Lane​ team directly. Test drives are available across the Alpine range, including the A290, A390 and selected A110 models.​​

CAN I HIRE THIS SPACE?

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Yes. Alpine Atelier Park Lane​ is available for selected private and corporate events. To discuss venue hire, please submit an enquiry through our Contact Us page.​​

DO YOU OFFER SERVICING?

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Servicing is available through our authorised Alpine Service Centres in West London and Orpington. Alternative transport solution are available for added convenience.​​

DO I NEED TO MAKE AN APPOINTMENT?

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Appointments are recommended to ensure your preferred Alpine model is available to view. Walk-in visits are welcome, subject to showroom availability.​​

WHAT CARS DO YOU HAVE ON DISPLAY?

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Alpine Atelier Park Lane​ showcases the latest Alpine range, including the Alpine A110, Alpine A290 and Alpine A390. Visitors can also experience Alpine's Formula 1 heritage through a permanent Formula 1 display car, making the showroom a unique destination for Alpine enthusiasts in London.

DO YOU SELL ALPINE MERCHANDISE?

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Yes. Alpine Atelier Park Lane​ offers a curated range of official Alpine merchandise, apparel and accessories inspired by Alpine Road cars and Formula 1® motorsport.

IS ATELIER ALPINE PARK LANE THE OFFICIAL ALPINE SHOWROOM IN LONDON?

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Yes. Alpine Atelier Park Lane is Alpine's flagship London destination and the first Atelier Alpine concept store in the United Kingdom, offering vehicle sales, test drives, merchandise, events and brand experience