Alpine Charges Into 2026: Record Growth and a New Era of Performance​​

​The Alpine brand is on a high-speed trajectory. Following a record-breaking 2025, the first quarter of 2026 has already seen a massive 54.7% increase in global sales, with 3,246 registrations worldwide.

The UK is at the heart of this success story, recording a staggering 1,595.2% growth and solidifying its position as Alpine’s second-largest market. Here is a look at what is driving the brand's incredible momentum.​

The A290: The New King of the Hot Hatch​

The Alpine A290 electric sport hot hatch has officially become the brand's best-seller. With 2,452 registrations in Q1 alone, it’s clear that drivers are embracing Alpine’s electric DNA.

Whether it’s the 180 hp GT or the high-performance 220 hp GTS, the A290 delivers the agility and "fun-to-drive" factor Alpine is famous for, all while being a practical, comfortable everyday EV. Featuring a 52kWh battery and bespoke Michelin Pilot Sport EV tires, it has set a new benchmark for the electric hatch segment.

The A390: A New Breed of Fastback​

Expanding the family further is the Alpine A390, the brand’s first five-seat sport fastback. Unveiled during Alpine’s 70th anniversary, the A390 is now rolling out across Europe.

With its patented Active Torque Vectoring system and up to 470 hp, the A390 GTS can sprint from 0 to 100km/h in just 3.9 seconds. It’s a game-changer for those who need more space but refuse to compromise on an exhilarating driving experience.​

Farewell to an Icon: The Alpine A110

As we look to the future, we also prepare to say a bittersweet goodbye. The current Alpine A110 will cease production this summer to make way for the next generation.

The A110 is leaving at the top of its game, currently holding a 62% market share in the two-seater sports coupé segment across Europe. To celebrate its legacy, the final units, including the exclusive A110 R 70, are being delivered to lucky enthusiasts before the factory shifts gears for the brand's new era.

Expanding the Experience

It’s not just the cars that are growing; it’s the network. Alpine is on track to reach 300 points of sale by the end of the year. Excitingly, 2026 will see the grand opening of a new Atelier Alpine in London, bringing a boutique brand experience right to the heart of the UK.

"The addition of the Alpine A390 alongside our A290 and iconic A110 allowed us to have a strong start into the year... the upcoming months will be interesting with the extension of the product offer." -Philippe Krief, Alpine CEO

Ready to join the Alpine family? Visit us to explore the A290, A390 or secure one of the final A110 models before they become a piece of automotive history.