Unmissable Offers on the Performance Car of the Year: Alpine Blue Days​

The Blue Days Sales Event is officially underway at Alpine Store, running from 6th-23rd February. This limited-time event is designed to give you a fast start to the year by making it easier than ever to get behind the wheel of a new, in-stock Alpine A290+.​

A deal that suits you

​Whether you are looking for flexible finance or a straightforward cash purchase, we have structured these seasonal offers to provide maximum value and peace of mind:

• ​4.9% APR Representative: Benefit from competitive finance rates on specified new stock vehicles
• Up to 4 years Free Servicing: Depending on your finance term
• MOT inclusion:  For those choosing a 4-year plan, we’ve included an MOT test voucher to cover your first official inspection, so you can focus purely on the drive.
• Flexible Cash Rewards: Prefer to buy outright? ​Take your pick between the comprehensive 4-year service plan or a £500 cash support contribution to jumpstart your journey.

Award-Winning Performance

The Alpine A290 has recently been recognized by the industry’s leading experts for its exceptional engineering and driver engagement.

Most notably, the Alpine A290 was crowned 'Performance Car of the Year' at the UK Car of the Year Awards 2026. This prestigious title highlights how the A290 has successfully translated Alpine’s legendary agility and DNA into the electric era. Furthermore, it was named ‘Best Hot Hatch’ in the 2026 The Car Expert Awards, proving that it is as practical for the daily commute as it is thrilling on the open road.

The Blue Days Event is our invitation for you to step into the future of Alpine. While we are always excited to welcome new drivers into the fold, this event is specifically curated to help you secure the A290+ while our most competitive incentives are in place.

Our team is on hand to provide more than just a tour; they are here to offer expert insight into the technical specifications, bespoke trims, and the tailored finance solutions that align with your requirements.

With the event concluding on 23rd February and offers strictly limited to our current showroom stock, we invite you to visit us soon. Come and discover for yourself why the A290+ has been recognized as the most significant and celebrated performance car of the year.

Get the Offer

​Terms and Conditions apply.