As part of the launch of the all-new Nissan Qashqai, now electrified with mild hybrid technology, the car is featuring in Europe’s first automotive 3D experiential activity.
The campaign launched with a dramatic 3D experience installed on London’s Southbank to announce the arrival of the upgraded British-built crossover. It is the first time that 3D experiential technology has been used in an automotive advertising campaign in Europe.
The spectacular visual stunt is located at one of Britain’s most famous landmarks – London’s Southbank.
Creating an overwhelming sense of depth and volume within a massive ‘cube’, the thrilling content appears to leap out of the screen towards the viewer. Further 2D content features on the rear two screens, facing the river.
You can view more details and the spectactular launch video here.
Discover the all-new Nissan Qashqai here.