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Friday 03 September 2021

Retail Group
Nissan goes back to the future to electrify 1960s Silvia

Never one to resist a challenge, when Matthew Weaver, Vice President of Nissan Design Europe, was asked to reimagine a car from Nissan's history for an electric future, he chose to remix the iconic Silvia CSP311.  

The Silvia is one of a kind. It's a rare model that launched at the Tokyo Motor Show in 1964. It's so rare in fact, that even some of Nissan's most seasoned employees haven't seen one.

Matthew explains: "The Silvia was ahead of its time, in a very quiet, understated way. It has aged very well and would still have its place on the roads today. It's also a great example of what is expected of a global product: high quality and universally appealing.

"By re-designing this car for the future, we wanted to pay homage to that heritage. One of the most distinguishable features is the one clean line connecting the upper and lower body. In this version, we accentuated its presence even more by having a clean and sharp cut into the top of the wheel arches. Also keeping in mind the world of the future, we felt the design naturally suited being an electric vehicle."

"Being an electric vehicle, it gave us the opportunity to extend the clean surfacing around the front because an electric powertrain has far lower cooling requirements, so there is no need for a grille where radiators are traditionally located," he added.

Matthew and the team took a lot of important steps to lovingly bring the car into the modern era. He refined it, making it purer and the lines even cleaner. But the electrification of the vehicle is the pièce de résistance. It allowed Matthew to envision the use of today's innovations alongside classic design facets.

Previously, designers had to work alongside engineers to find a way to accommodate an internal combustion engine, radiators and exhaust pipe. Now, those once essential components have been replaced by battery packs, inverters and small motors. It's a big change in the daily job of a designer, but also a huge opportunity to do things differently and provide a new experience for drivers.

Discover the exciting range of Nissan products and services here.

 

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Your safety is our highest priority

In accordance with the latest UK Government guidance, we will continue to manage the risk of COVID-19 across the dealership network. With robust safety measures in place, you can be assured that we are 100% committed to keeping our customers and staff safe in every location.

It is vitally important that you are able to visit our dealerships safely, so we have continued to work responsibly in accordance with Government guidance to adhere to the following safety measures:

  • 2 metre floor markings in all our dealerships to help you keep a safe distance from others
  • All our colleagues will wear a face mask / face covering and we have protective screens at all workstations
  • Hand sanitiser are readily available for all customers and colleagues to use. Upon arrival at the dealership, we kindly request that you sanitise your hands thoroughly
  • All desks, workstations and card payment machines are regularly cleaned and sanitised
  • We respectably request that everyone visiting our premises will be required to wear face masks and coverings to protect the safety of our staff and customers.

We look forward to safely welcoming you to Retail Group.

We have produced a short video of what to expect when visiting our dealership. Please take the time to watch our short video. With these safety measures in place you can be assured that we are committed to keep both our customers and staff safe. We are very much looking forward to welcoming back our customers to Retail Group.

View our COVID-19 FAQs